India’s Intimate fashion week (IIFW) dedicated to showcasing the Lingerie and Intimate wear apparel category in India has announced its event dates. The 1st edition of the coveted fashion extravaganza, IIFW is set to take place from 18th to 19th March at Hotel Leela in Mumbai.
The 1st edition of IIFW conceptualized to bring together the Indian Intimate apparel industry is set to emerge as the largest platform for intimate fashion. The landmark event will bring together leading premium Indian and International Lingerie Stylists and Experts, Next-Gen Lingerie Talents, Intimate Wear Bloggers, Sponsors and numerous unique visitors from diverse fields under one roof.
“The intimate wear industry is amongst the largest industries across the world and has grown tremendously in last few years. However, in India, we still consider talking about lingerie and intimate wears as ‘Taboo’. While we are bringing a revolution in the field of fashion through IIFW, we would urge people to open up about their choices in this segment and ‘#BooTheTaboo’ in India.”
~~~ Niraj Jawanjal, Founder and Director of IIFW
Talking about the opportunity for the Indian intimate wear industry in a global landscape, he further added “India is undoubtedly amongst the largest potential intimate apparel market in the world but we still do not have any worthwhile fashion platform that promotes and showcases intimate wear and its related talent. The concept of the India Intimate Fashion Week is to provide a powerful and decisive platform to connect all potential stakeholders – Brands, customers, designers etc. in one place, Niraj added.
Amit Pandey, Media Head and Associate Partner, IIFW said “With India Intimate Fashion Week, we intend to bring alive the most elegant yet unexplored segment of fashion in India. IIFW already gathered much appreciation from Industry stalwarts’ since it was announced. We are looking at delivering on the superior expectations through a high impact awareness campaign and stunning event. We look forward to some great participation from the industry this year.”
Speaking about the thought behind the social media campaigns, he further added, “Intimate wear and Lingerie fashion is still in its nascent stage in India with communication being limited and constrained. Our social media campaigns #BooTheTaboo and #TheRightCup will be focused on breaking the mindset barrier and facilitating open conversations around the category.”
To add more to the elegance of IIFW, the 1st edition of India Intimate Fashion Week will be opened by internationally acclaimed designer Mona Shroff and the glam and glitz of the event will be further added by ace designers like Nidhi Munim, Karishma Jumani, Keith Jackson.
India Intimate Fashion Week will capture and showcase all segments of the category including Lingerie, loungewear, sleepwear, legwear, lingerie accessories, and more for both men and women. The event is scheduled to be held from March 18th to March 19th, 2017 in Mumbai.
The Bloggers Meet (Preview of India Intimate Fashion Week) was hosted on Wednesday, 22nd February, 2017 at Khar Social from 4 PM onwards. The ambiance was lively yet subtle. We were also introduced with the Makeup Revolution London who was the Associate Makeup Sponsor for the event. The Preview was exciting and the collections are amazing and ecstatic. We are definitely looking forward to the Launch event in March and we hope, you stay tuned with us for more updates. We had covered the event in association with aka The Versatile
And here are some cool videos of the event -: