Team R4review was recently invited for the launch of East Lifestyle e-Commerce website. The e-commerce website was launched on 12th Jan 2019 with a “Greet and Meet” event which featured a special stand-up comedy act for all the guests by The Blackbuck Comedy and the event was attended by various interior designers, architects and lifestyle personalities. Here is all about the brand and the launch event.
About East Lifestyle
East Lifestyle is a luxury furniture and home decor brand, who cater to a very niche clientele of HNIs and UHNIs only. Started as Colonial Outpost in 1996, East Lifestyle is now a 2nd generation business with their key design theme being Colonial and Mid Century designs.
They are known for their handcraft solid wood designs and antique restorations. All their pieces are one of a kind, and they do no mass product manufacturing, each product is designed as per customer’s need and handcrafted with love. They have various artists and designers who are expertise in their own styles and work in collaboration with them for their home decor products like lamp shades, cushion covers, table accessories and paintings.
The Launch Event
We were welcomed by Ms. Aprajita Bhargava, the Business Head, Home Decor and Interior Solutions and she took us through the tour of their Home decor section. Must say each and every product is unique and as per the present fashion trends. Like these birdie storage box and Owl Coasters. I personally love the blue shades and I could find the shades in almost all sections, from cushion covers to lamps, from sofa to cutlery.
Mr. Kabir Bhasin, the CEO of East Lifestyle and co-founder of Furlenco then took through the handcraft solid wood furniture. He shared with us how the colonial furniture and carving entered India through the Euporean invades. About the woods, craftsmen ship and the solid wood colonial furniture with this longevity.
The launch event ended with a special stand-up comedy act for all the guests by The Blackbuck Comedy
About e-commerce website
What’s new in the website makes it user friendly and easy to navigate.
— Customisation – You can now customise your sofa / bed/ dining table sitting in the comforts of your home to get the look that works best for your homes. From a wide range of selection of designs to fabrics and even base material such as the type of wood.
— Latest products – New products and designs will be added more often than before. Giving an array of choices for our customers. Currently the website has over 300 + products of sale which includes handcrafted furniture and home accessories.
— Home decor range – Known for it’s class apart quality in wooden furniture for 20 years, East Lifestyle now has a range of home decor products which are on sale on it’s new website. Ranging from cushion covers , lamps, table ware such as cake stands and coaster and much more.
— Easier Collaborations – It’s now easier than before for new artists and designer who would like to showcase and sell their products from our store and website. Visit the "Collaborate with us" page on the website for further details.
— Order fabric samples – We now have added a new feature where you can select the fabric you would like to see on your furniture and order a sample before you place the final order with us to see the quality of the fabric we use. Also, you can send in your own fabric if you don’t like our selected range of fabrics.
— Currently East Lifestyle will be delivering only in major cities such as Karnataka, Kerala, Hyderabad, Mumbai, Pune , Delhi – NCR . And the there will be no delivery charges. Even for a 200 kg bed !!!
Coming soon :
Blog posts – By in house interior team and guest bloggers giving decor ideas
and tips including latest trends and what’s hot !
Product Videos- Making of the furniture, they will take you through the journey of how they make their furniture, with precision , time , love and utmost care.
URL : www.eastlifestyle.in
Insta handle : #eastlifestyle
Store location : 598, 2 nd Main, 8 th Block, Koramangala, Bangalore – 560095
Open : Mon to Sunday 10:30 am to 7 pm .