For all of us, our hair is our biggest asset. Personally, I may go low on my makeup, but want my hair to be done good. It’s really tough to maintain good hair with the professional hair product range available today in market, the products which borrow heavily from west, discounting the difference in our hair, weather and lifestyle.
Godrej Consumer Products Ltd. (GCPL) in it’s on- going endeavour to innovate and provide the best of hair solutions to Indian consumers, has now entered the professional segment with the launch of a new brand: Godrej Professional. The product range was launched in Pune on 26th July 2017, in the presence of professional Salonists and media. What makes the Godrej Professional standout in the present hair range market is its goodness of being Ammonia free and formulated specially for Indian hair.
Talking about the launch, Sunil Kataria, Business Head – India and SAARC, Godrej Consumer Products Limited (GCPL) said, “Given our hair category presence and know-how of Indian hair, entering the professional hair space was the next most obvious move. We are proud to launch of Godrej Professional, a full range of scientific colour, care, finish, backwash and technical products, all specifically created for Indian hair. With this launch we have a larger objective in mind, which is to elevate the ‘Salonists’. With industry stalwarts, we have put together a refined skill education academy, which will be made available to Salonists 24×7 through an app. Adding to this, is the first ever social platform for the Salonists to share work and establish themselves in the industry – inbuilt in the app. The Godrej Professional offering of world-class products, skills and sharing opportunities, will take the entire salon business to the next level.”
Mr. Sunil Kataria’s talk was followed by hair show, which showcased Godrej Professional’s stunning hair shades.
Godrej professional is the first Indian hair professional range developed in partnership with the Indian hairdressing industry, tested and certified by the Salonists and Scientists alike. Some of the best minds in the hair industry like celebrity hairstylist Ryan D’Rozario, Sylvia Chen and Asha Hariharan among others have worked closely with the brand development team of Godrej Consumer Products Limited to create this exceptional range of products. The master minds themselves had the cutting and coloring session at the launch, explaining the better techniques to get perfect hair look.
Celebrated hairstylist & Godrej Professional consultant Asha Hariharan added, “Each Godrej Professional product is created for Indian hair, keeping in mind the melanin and oil content present in Indian hair, which ensures a noticeable difference in the product performance. Having been part of the thousands of product trials prior to the launch, I am certain that the Godrej Professional range will set a new benchmark for Professional products in India.”
With years of research & development and global exposure, the Godrej Professional range, brings the best of the natural ingredients and science of Indian hair together. The colour range consists of 21 stunning hair colour shades, all specifically created for Indian hair. The ‘No Ammonia’ crème hair colour range has been designed for longer colour retention and 100% grey coverage, with the power of Argan oil for healthy hair. The ‘Colour Play’ range of hi-lift colour formulations bring about brilliant colours with intense, visible results on dark Indian hair.
To ensure great hair health, Godrej Professional also offers a complete care range comprising of shampoos, masks and styling serums. Developed with high performance formulas and infused with natural ingredients like Avocado, Honey, Argan oil, Quinoa and Keratin, the range helps strengthen weak hair, smoothen treated hair, fight dry frizzy hair along with restoring health for thin hair.
To empower the Salon industry as a whole, a unique Godrej Professional online academy has been developed. The objective is to help ‘Salonists’ and hair experts transform the quality of Professional hair care in India by bringing hair expertise at a click of a button. The mobile application will help the Salonist learn new cuts, styles, ways to apply colour, develop new technical capabilities etc. complete with extensive modules and loyalty programmes. It aims to be the one stop destination for Salonists to up their game!
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